Last updated 1 year ago
Ever found yourself in the audience of a seminar or lecture where the content presented was extremely valuable yet you were beyond bored, sitting there enduring an unstimulating presentation which felt like forever?
Don't make your readers share this same sentiment when reading your blog. Sure, they're coming to your blog to digest resourceful information and be enlightened. But that doesn't mean it has to be boring.
One way to jazz up your presentation is through humour. So, start injecting humour into your blog writing. Chances are you're going to attract more readers, achieve positive results and your presentation will be remembered because people will feel more engaged.
Here are a few techniques to master writing humourously:
1. Understand your niche. If you're writing for a particular audience, you're going to be able to nail inside jokes. You'll know what type of jokes your niche likes and the right time to tell them.
2. Sarcasm and exaggeration. Dry humour is great for emphasising the validity of a comment and proving a point. If you're writing about a laptop product and do not agree with a spec, you could use exaggeration to prove a point. IE: Chances of the battery lasting 10 hours is about as good as me winning an Olympic medal!
3. Poke fun at people. Whether it's yourself, a celebrity or public figure in your industry, it pays to make fun of a person and highlight bloopers. Just be selective about whom, make sure the jab is relevant and appropriate, and never make fun of your audience.
4. Anecdotes. Use your own personal experiences to add colour when telling your story. If for instance you're making fun of yourself, you could reflect back to a time where you failed miserably at attempting a goal. Juxtapose this to your success now. It's likely that many people out there have gone through what you have and will relate to the time. And humour makes talking about hardships and heavy-hearted experiences that little bit easier.
6. Controversy. Never underestimate the power of sprinkling funny current affair stories into your blog. Many bloggers reference famous personalities and politicians who are caught up in public scandal. If it relates to your blog topic or points, by all means incorporate where possible.
Remember, less is more. Use humour, but don't overdo it or use it as a vehicle to hurt people's feelings; especially when sensitive topics such as religion or cultures are discussed. And if you've written a powerful punch line, don't explain the joke or you'll lose effect and your readers will be bored.
UP NEXT: Don't steal. Learn why duping content is a no no!
Last updated 1 year ago
In today’s competitive landscape, local businesses, agencies and media publishers need a scalable and profitable local online advertising platform that aids in strategic growth and client retention. At ReachLocal, we work with resellers and agencies that need a single partner to provide high-performance online marketing solutions for their clients. From search engine advertising and display advertising to web presence and social media marketing, we enable channel partners like across Australia and New Zealand to offer the broadest range of local online advertising and marketing solutions, complete with dedicated support and strategic account management.
ReachLocal work with digital and creative agency Evolve Creative to provide co-branded online marketing solutions to its clients. The results have been phenomenal and Evolve have experienced a dramatic growth in their business since partnering with ReachLocal. “Teaming with ReachLocal gives our clients intelligent, measurable and cost effective PPC campaigns and gives us a hassle-free revenue stream that makes us look good.” James Nash - Managing Director - Evolve Creative
ReachLocal have partnered with SureFire Search Marketing in NZ for a few years now. The partnership has seen exponential growth in the NZ market, and an influx of new business to their door. SureFire are extremely pleased with the results delivered by online marketing leaders - ReachLocal, and will continue to work on this strategic partnership for many years to come. “ReachLocal has been a real pleasure to deal with. The level of support provided has been outstanding – from senior management through to operations. I would have no hesitation in recommending ReachLocal as a business partner.” Mark Sceats– Managing Director - SureFire Search
For more information on Partner & Reseller programs please call 1300 176 431 or click on the image below.
Last updated 1 year ago
As a business owner, your goal is to get your website to appear on the first page of a search engine’s results, right? There are two ways to appear on the first page of search engines – Search Engine Advertising (SEA) and Search Engine Optimisation, or otherwise known as SEO. This week’s post will look at the basics to SEO.
SEO is a process which aims to improve the visibility (page ranking) of a web page or website in search engine results. It ensures that your business website can be found in search engines whenever a user searches for a specific keyword or phrase that is related to your website.
Search engines like Google, Bing and Yahoo!7 work by displaying an ordered list of websites in their search results which they believe to be relevant and authoritative.
Relevance is determined by analysing the content of a webpage, while a website's authority is based on traffic and how many people link to that particular site.
How can I achieve better search engine results?
1. Create quality content. Search engines favour websites that offer quality content; the kind of information that users want to read and find useful. That's why it's also important to include frequently searched for keywords and phrases that are related to what you're writing about so people can find your page.
IE: If you're a Sydney lawn mowing business, you may include the keyword 'lawn mowing Sydney' within your webpage copy. This is tactful SEO because when a user conducts an online search for a lawn mowing service in Sydney, your site will appear in search results, as it is relevant to their needs. Remember, Google will rank websites higher if they pull in more traffic; it signifies quality content is offered.
2. Build links. Search engines also favour websites that contain many internal links and incoming links from external sites, as it builds importance around your website. So if you're able to get an authoritative site or a blogger linking to your webpage, Google will view that as a good thing because it highlights that you've got quality content on your website that's worth reading and people are consequently linking to. Think of a link as a voting system. The more people link to you, the more 'votes' you get which increases your webpage popularity.
Alternatively, you can also create internal links within your own domain. This is as simple as having your homepage link to your 'contact us' page, or your 'contact us' page linking to your 'about us' page. It ensures that your visitors can easily navigate around your website and search engine spiders (crawlers) can reach your pages.
3. Be proactive. Keep exercising your SEO efforts because you're slowly building visibility that money cannot buy. Don't be dismayed if you've just started employing SEO tactics and your webpage isn't appearing on the first page of search engines. It does take a little time; especially if you want to generate an online buzz that attracts genuine interest.
4. Compliment with SEA. SEO efforts may take a bit of time before you start seeing results. Additionally, the search engine algorithms change so often, that there is no guarantee that your efforts will result in a first page position. One thing that can ensure first page presence is the use of SEA, otherwise known as a sponsored ad or sponsored listing.
UP NEXT: SEO tools you should be using to improve your SEO strategy and its effectiveness.
Last updated 1 year ago
Watch these videos to see just how ReachLocal has helped local businesses Australia wide grow and get more customers.
Property Secrets in NSW
“Search & Cast work together to enhance my presence online and put me on the first page of Google!”
Property Secrets Turned $1500 into:
- 30,000 impressions
- 600 visits
- 220 calls
- 60 web events
WoofPurNay in VIC
“We get about 400 phone calls per month.. Being able to listen to these calls has allowed us to improve our training and coaching to staff, which in turn has improved our business"
WoofPurNay Veterinary Clinic Turned $2000 into:
- 38,000 impressions
- 700 visits
- 300 calls
- 130 web events
Shed Innovations in SA
“Since using ReachLocal we've received about 20% more business... This result has blown me away! These are the guys you need behind you to help you grow your business like they have with mine!"
Shed Innovations Turned $1400 into:
- 15,000 impressions
- 240 visits
- 80 calls
- 60 web events
Check out our other Success Stories on our website.