Search engine optimisation or SEO is the process of making sure your website meets the standards or expectations of search engines such as Google, so that it will appear in the top spots when people search online.

While we wish we could promise you a top spot on Google and other search engines, we must make a confession: the rules of SEO are constantly changing and there isn’t a magic formula that will get you to position one every time! Having said that, there are some best practices that will always get you brownie points and help boost your SEO.

1. Write User-Friendly Content

Content is the foundation of your website’s SEO, so make sure you’re creating relevant content and posting regularly. Consistently publishing fresh content can help send regular signals to search engines while increasing your page views and the time that visitors spend on your site.

The readability of your content is an important factor in ranking. Search engines are looking to provide the best results for their users, so they want to display articles, images, videos, infographics and information that is relevant and valuable for searchers. Read through the material on your website to make sure it’s clear and easy to read.

2. Use Keywords in a Meaningful Way

The way we use keywords has changed. Previously you manipulate the rankings by keyword stuffing your content and still appear in top search results. But search engines discovered that this made it too easy to manipulate rankings and it wasn’t producing quality results. Therefore, there’s been a shift towards choosing a few top keywords and sharing relevant content that is focused on a specific topic or keyword.

3. Avoid Using Duplicate Content

Google and other search engines will penalise sites that duplicate content from other websites or even have matching content across multiple pages. It’s essential to make sure your content varies from page-to-page to provide relevant and useful information. This will also give your site additional content for search engines to crawl.

If there is content that is relevant to your business or industry online, which you feel that you could not write better yourself, only use a small portion of it (no more than 20%) and link back to the original article.

4. If You are a Local Business Make Sure Your Listings are Verified

While search engines don’t approve of duplicate content they love consistent listings. A consistent name, address and phone number (or NAP), across the Web is looked upon favourably by search engines. By claiming and verifying your local listings on top sites like Google My Business, Yelp and even social media sites like Facebook, you’re ensuring that your business’ NAP is consistent. This gives you a better chance of appearing in search results for your products and services.

5. Make Contact Information Easy to Find

When search engines crawl your site to determine if it should appear, they look for information about your business such as your contact details. By listing your contact information in an easy-to-find format you’re not only assisting search engines to find information that is relevant but you’re also making it easier for prospects to contact you, which enhances user experience.

These best practices will keep your business relevant and searchable. If you would like assistance with enhancing SEO for your local business we can help. Get in touch with us today!